ReNu
The bottled beverage industry is ripe for change.
Undergraduate thesis and entry into 2010 Australasian Student Design Awards
Undergraduate thesis and entry into 2010 Australasian Student Design Awards
Hundreds of millions of litres of oil are pumped from the earth every year to make bottles. These bottles are known to carry carcinogenic toxins and hormone disruptors but they're cheap, so they get made anyway. These bottles are then filled up with tapwater, labelled and shipped across the world to people that already have tapwater access of their own. Unhealthy sugars, salt, and flavoring is mixed in with that water, and the price jumps up 500 to 1000 times the cost of available tapwater. Then, the unhealthy concoctions are marketed to poor people, compounding their problems. At the point of sale, beverage companies encourage people to reuse, while simultaneously selling them a special "3 for the price of 2" deal on over-caffeinated, over-priced drinks.
And, when resources are disappearing, an obesity epidemic is underway, people are getting sick, and landfills are overflowing, the bottlers remind people to "go green" and buy another bottle that is made with 10% less material than the competition.
This is my take on how to overhaul the bottled beverage industry - an entry to the 2010 Australasian Student Design Awards
